Jacques Marsily
Copywriter at QGcom.com
Paris, France
TitleBoxes
Title (original language)Les Cartons
Agency
Campaign Boxes - La Cinémathèque
Advertiser La Cinémathèque Française
Brand La Cinémathèque Française
PostedSeptember 2005
Product Moving
Product (original language) Déménagement
Business Sector Culture, Leisure & Sport
Tagline The Cinematheque moves
Story Boxes talking about cinema
Philosophy A poster and cinema/tv campaign using this move as an opportunity to touch and enlarge The Cinematheques' audience and attract younger people by treating the move of the Cinematheque as the whole cinema historys' move.
Problem The Cinematheque (the french cinema museum), an old name in the french references - maybe a little "dusty", leaves an old adress and moves out to a beautifull renewed building.
Media Type Television & Cinema
Length
Market France
Production Company
Production Company Producer
Production Company Producer
Director
Creative Director
Art Director
Copywriter
Creative Director
Art Director
Copywriter

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