Jake Nava
Director at Believe Media
London, United Kingdom
TitleThere’s more to Life in the Army Reserve
Agency
Campaign More than Meets the Eye II
Advertiser British Army
Brand Army Reserve
Date of First Broadcast/Publication 2015 / 1
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve.
The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as the Regular Army, within a time commitment that’s compatible with their existing lives.
The campaign is totally integrated and includes content for web, mobile, CRM and social.
We also created a national launch event, a suite of print templates and an Oculus Rift experience for recruitment fairs featuring 360 degree footage riding a Challenger 2 Tank.
Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds.
Media Type Television & Cinema
Length
Soundtrack Faith SFX
Executive Creative Director
Creative Director
Creative Director
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