Jakub Dvorsky
Director of Photography (DOP) at Target Pictures
Praha 2, Czech Republic
TitlePit Stop
Agency
Campaign Quick Formula 1 - INTERNET OnLine
Advertiser INTERNET OnLine
Brand QUICK.cz
PostedAugust 2006
Product Free Internet
Business Sector Internet Service Providers
Tagline Don´t Be Snail, Be Quick.
Story Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts….
Philosophy Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people.
Problem There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique.
Media Type Television
Length
Market optionlist-countries.COU539
Production Company
Creative Director
Art Director
Copywriter
Account Director
Director
Production Company Producer
Director of Photography (DOP)
Editor
Music
Advertising Manager

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