Minute Maid - "Minute Maid - 'Chase' Digital short"

Publicis Sapient

Publicis Sapient Boston, United States

6435

Title	Minute Maid - 'Chase' Digital short
Agency	Publicis Sapient
Campaign	Minute Maid Digital videos - Pure Squeezed
Advertiser	Coca-Cola Company
Brand	Minute Maid
Date of First Broadcast/Publication	2012 / 3
Business Sector	Fruit Juices & Drinks
Tagline	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Story	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. This latest release of "Chase" is the second in a series of three digital shorts we concepted and produced for the Minute Maid brand.
Media Type	Web Film
Agency	SapientRazorfish
Account Director	Angicel Morales
Copywriter	Casey Woods
Art Director	Sasha Kobrynich
Executive Creative Director	Juan Morales
Creative Director	Andrew Goldstein
Creative Director	James Allen