Title | The Palazzo del Sol Experience |
Agency | Publicis Sapient |
Campaign | The Palazzo del Sol Experience |
Advertiser | Fisher Island Realty Sales |
Brand | Palazzo del Sol |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Destinations (Countries & Places) |
Story | Fisher Island—the embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as Fisher prepared to unveil their first new building in a decade, we redesigned the sales process for their ultra-wealthy clients. It starts with an invite-only website full of special features, from video balcony views (shot by octocopter before the building existed) to a special twist on Google Street View that allows buyers to explore the island via helicopter, golf cart and yacht. Then agents bring clients the island on an iPad, a simple but sleek digital tool that surfaces floorplans, photography, and renderings with a touch. But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by high-def video walls—a setup which allows the sales agent to become a composer for their client. And if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display. |
Media Type | Digital Installation |
Length | |
Worldwide Chief Creative Officer | Gaston Legorburu |
North America Chief Creative Officer | Gary Koepke |
Executive Creative Director | Robert Kleman |
Executive Creative Director | Matthew Atkatz |
Creative Director | James Allen |
Creative Director | Andrew Goldstein |
Creative Director | Eddie Gomez |
Associate Creative Director | Cesar Santos |
Associate Creative Director | Matt Kelsen |
Senior Art Director | Frank Gomez |
Creative technologist | Steve Cucinotta |
Designer | Hugo Broche |
Designer | David Iglesias |
Designer | John Gonzalez |
VP Client Services | Matt Kujawa |
Senior Account Director | Debbie Casey |
Account Manager | Melissa Acosta |
Director of Technology | Jay Wilson |
Senior Manager, Interactive Development | Alex Toledo |
Senior Manager, Mobile Solutions | Ben Wakeman |
Developer, Mobile Solutions | Jenelle Walker |