| Title | Globe |
| Agency | Red Urban |
| Campaign | Think Blue |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Corporate Communication |
| Tagline | Think Blue |
| Story (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> |
| Philosophy | "Globe", a 30-second television ad featuring a slowly inflating globe, culminates with the message that "By checking our tire pressure regularly, we could save 24 million litres of gasoline a day." The ad is just one part of the Volkswagen’s Worldwide "Think Blue" program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand. "Think Blue" represents a major marketing effort from Volkswagen’s head office in Wolfsburg, Germany. The program is new to Canada, but is gaining momentum through touch-screen displays at auto shows, www.vw.ca/thinkblue, and the debut of the 30-second "Globe" spot. On the engineering front, Volkswagen has introduced a number of innovations to their vehicles under the umbrella of "BlueMotion Technologies", the goal of which is to cost-effectively reduce CO2 emissions and pollutants. Worldwide, Volkswagen currently has over 40 models with maximum CO2 emissions of 140g per km. |
| Media Type | Television |
| Production Company | Untitled Films |
| Executive Creative Director | Monica Ruffo |
| Copywriter | Matt Syberg-Olsen |
| Art Director | Monica Ruffo |
| Account Director | Caroline Kilgour |
| Account Director | Sonia Ruckermann |
| Director | Steve Gordon |
| Director of Photography (DOP) | Steve Gordon |
| Producer | James Davis |
| Editor | Jeff Poremba |
More Work
SEE ALLThe Pedestrian
- BRAND:
- Volkswagen Tiguan
- AGENCY:
- DDB Sydney
Hello Confidence
- BRAND:
- Volkswagen Tiguan
- AGENCY:
- DDB Sydney
Introducing the Volkswagen Amarok V6 Walkinshaw Series
- BRAND:
- Volkswagen Amarok V6
- AGENCY:
- DDB Sydney
The Worst Block in Town
- BRAND:
- Red Cross
- AGENCY:
- DDB Sydney
In-flight WiFi
- BRAND:
- Virgin Australia
- AGENCY:
- DDB Sydney
Inclusive Fares
- BRAND:
- Virgin Australia
- AGENCY:
- DDB Sydney
Economy X
- BRAND:
- Virgin Australia
- AGENCY:
- DDB Sydney
If you’re separating, we’re here to help.
- BRAND:
- Westpac
- AGENCY:
- DDB Sydney
Gum
- BRAND:
- Volkswagen
- AGENCY:
- Red Urban