Title | Island |
Agency | Y&R London |
Campaign | Island |
Advertiser | Bacardi-Martini |
Brand | Bacardi |
Date of First Broadcast/Publication | 2009 / 1 |
Product | Rum |
Business Sector | Spirits, Fortified Wines |
Philosophy | The work seeks to bring to life a brand truth - that Bacardi was born from a belief in positivity, Latin passion and imagination which inspired great drinks and great times. |
Problem | Bacardi is the original premium rum brand, and the inspiration for some of the world's greatest cocktails. The task was to shift perceptions away from somewhat dated, superficial, hedonistic, 'party' image. |
Media Type | Television |
Production Company | Rogue Films |
Editing Company | Final Cut |
Audio Post Production | Factory Studios |
Music | Sao Benitez |
Creative Director | Damon Collins |
Copywriter | Mark Waldron |
Art Director | Dave Godfree |
Account Planner | Angie Ma |
Agency Producer | Claudio Gorini |
Account Director | Ben Caulfied |
Director | Sam Brown |
Producer | James Howland |
Post Production | The Mill London |
Editor | James Rosen |