James  Howland
Head Of Production at Rogue Films
London, United Kingdom
TitleIsland
Agency
Campaign Island
Advertiser Bacardi-Martini
Brand Bacardi
Date of First Broadcast/Publication 2009 / 1
Product Rum
Business Sector Spirits, Fortified Wines
Philosophy The work seeks to bring to life a brand truth - that Bacardi was born from a belief in positivity, Latin passion and imagination which inspired great drinks and great times.
Problem Bacardi is the original premium rum brand, and the inspiration for some of the world's greatest cocktails. The task was to shift perceptions away from somewhat dated, superficial, hedonistic, 'party' image.
Media Type Television
Production Company
Editing Company
Audio Post Production
Music
Creative Director
Copywriter
Art Director
Account Planner
Agency Producer
Account Director
Director
Producer
Post Production
Editor

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