| Story | We open on a woman standing at the end of a diving board above a huge swimming pool. We see her calmly walk towards the end of the board and prepare to dive off. We cut to her POV as she looks down at the pool below her. There is no water in the pool, but parked on the bottom of it is the new BMW 7 Series. Completely relaxed she leaps off into space, gracefully somersaulting through the air. We see her reach the pool, but instead of carrying on to the bottom she curves her back and starts to travel upwards as if she has completed her dive. She begins to swim through the empty pool as if it is full of water. Suddenly the young woman kicks her feet in the air and swims down to take a look at the BMW. From her POV we see the design of the exterior and the radically restyled interior. Where there should be a gear stick and a handbrake there is nothing. The voiceover says No keys
no gearstick
no handbrake
You dont need to see everything to know its there
because BMW believes innovation shouldnt mean complication. The new BMW 7 Series. A new way to drive |