James Lowther
Copywriting at M&C Saatchi Group
London, United Kingdom
TitlePond
Agency
Campaign Muck In4 Life - DEFRA
Advertiser Department for Environment
Brand DEFRA
Date of First Broadcast/Publication 2009 / 7
Product Muck in 4 Life
Business Sector Environmental & Ecological Issues
Tagline Stop the kids getting stagnant. Get them digging ponds instead
Problem To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer
Media Type Print
Advertising Manager
Copywriter
Copywriter
Art Director
Art Director
Account Planner
Illustrator
Account Manager

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