Title | Pond |
Agency | M&C Saatchi Group |
Campaign | Muck In4 Life - DEFRA |
Advertiser | Department for Environment |
Brand | DEFRA |
Date of First Broadcast/Publication | 2009 / 7 |
Product | Muck in 4 Life |
Business Sector | Environmental & Ecological Issues |
Tagline | Stop the kids getting stagnant. Get them digging ponds instead |
Problem | To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer |
Media Type | |
Advertising Manager | Emma Kiddle |
Copywriter | James Lowther |
Copywriter | Alex Bingham |
Art Director | Bill Gallacher |
Art Director | Conrad Swanston |
Account Planner | Emma Batho |
Illustrator | Astroman |
Account Manager | Caroline Voller |