Beats by Dre - "LeBron James in Re-Established 2014"

R/GA

R/GA Los Angeles, United States

Awards

17539

Brand: Beats by Dre
Country: United States

Advertiser: Beats Electronics LLC.

Title	LeBron James in Re-Established 2014
Agency	R/GA
Campaign	Re-Established 2014
Advertiser	Beats Electronics LLC.
Brand	Beats by Dre
Date of First Broadcast/Publication	2014 / 10
Product	Powerbeats2 Wireless
Business Sector	TV, Hi-Fi, Video, Personal Stereo & Accessories
Story	The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can. Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com Track: Take Me to Church by Hozier iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier
Media Type	Television
Length	153 seconds
CMO, Head of Global Marketing, Beats By Dre	Omar Johnson
Vp, Global Marketing, Beats By Dre	Jason White
Brand Marketing Director, Beats By Dre	Kevin O'Connor
Director of Advertising, Beats By Dre	Diallo Marvel
Executive Producer, Beats By Dre	Kerli Teo
Producer, Beats By Dre	Ana Julfayan
Post Production Producer, Beats By Dre	Cindy Chapman
Creative Director	William Esparza
Creative Director	Zach Hilder
Associate Creative Director	Lauren Smith
Group Creative Director	James Stephens
Account Supervisor	Marco Koenig
Production Company	The Sword Fight
Editing Company	Spot Welders
Art Director	Rance Randle
Copywriter	Kervins Chauvet
Editor	Leo Scott
Post-production Producer	Carolina Sanborn