Title | Friends Win! |
Agency | DDB Chicago |
Campaign | McDonald's Olympics Kids Program |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Restaurants & Fast Food |
Story | McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled “McDonald's Olympics Kids Program,” revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games. To celebrate the Olympic spirit, McDonald’s is seeking kids who embody the spirit of friendship to represent their countries. In the new film, which also serves as a recruitment mechanism, McDonald’s explains how they will help send children from each region to participate in the Opening Ceremony in Rio via a contest held in local markets. |
Media Type | Television |
Length | |
Chief Creative Officer | John Maxham |
Executive Creative Director | Kevin Drew Davis |
Creative Director | Tim Souers |
Creative Director | Marnie Vosper |
Executive Producer | Jon Ellis |
Production Manager | Zoe Grubbe |
Account Director | Tim Browning |
Account Supervisor | Melanie Gonzalez |
Production Company | Smuggler |
Director | Jamie Rafn |
Executive Producer | Drew Santarsiero |
Line Producer | Ray Leakey |
Editor | Meg Kubicka |
Executive Producer | Dawn Guzowski |
Post Production | The Mill |
Executive Producer | Laurie Adrianopolis |
Sound | Nick Papaleo |
Editing Company | Whitehouse Post |