| Title | Target Heavy Food |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Target Heavy Food |
| Advertiser | Medicom Pharma |
| Brand | Medicom Pharma |
| Posted | July 2011 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | Show the affected people that (plant-based) Nobilin has the power to aid digestion. Develop a promotional product design for a special edition of Nobilin in order to raise awareness for the brand. A promotional product design that seperates Nobilin from other brands at the point of sale. |
| Result | Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Jan Harbeck |
| Chief Creative Officer | David Mously |
| Chief Creative Officer | Wolfgang Schneider |
| Art Director | Daniel Schweizer |
| Illustrator | Daniel Schweizer |
| Copywriter | Lukas Liske |
| Account Manager | Gülcan Demir |
| Agency Producer | Michael Pflanz |
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