Jan Wentz
Jakarta, Indonesia
TitleLeaves Traces Behind
Agency
Campaign The New SEAT Leon / Leaves Traces Behind
Advertiser SEAT S.A.
Brand SEAT
PostedJuly 2006
Product Leon
Business Sector Cars
Tagline For those who believe in driving
Story SUMMARY

The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT the launch of the new Leon was extremely important. Reflecting the car’s importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about its true nature. Within months, striking TVC that led to high awareness, a powerful image and outstanding sales figures. It became obvious that the new Leon will not only replace its predecessor, but has already turned into a brand pillar that will truly leave traces behind!
Media Type Television
Length
Market Spain
Creative Director
Creative Director
Account Manager
Director
Advertiser's Supervisor

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