| Title | Picnic |
| Agency | WCRS |
| Campaign | There are hundreds of ways to personalize your Mini - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | April 2004 |
| Business Sector | Compact & Small Cars |
| Tagline | It's a Mini adventure |
| Media Type | Billboard |
| Market | United Kingdom |
| Art Director | Jane Briers |
| Copywriter | Dave Cornmell |
| Account Director | Emma Lowndes |
| Agency Producer | Colin Etherington |
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