| Title | Tougher Than You Can Imagine |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | Hilux, Now Tougher Than You Can Imagine |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2011 / 9 |
| Business Sector | Cars |
| Tagline | Hilux, Now Tougher Than You Can Imagine |
| Media Type | Television & Cinema |
| Soundtrack | Edvard Grieg |
| Editing Company | The Butchery |
| Executive Creative Director | Antonio Navas |
| Creative Director | Scott Huebscher |
| Copywriter | Scott Huebscher |
| Art Director | Scott Huebscher |
| Agency Producer | Jane Oak |
| Account Director | Mark Cochrane |
| Account Director | Luke Farmer |
| Chief Strategic Officer | Murray Streets |
| Production Company | Thick As Thieves |
| Director | Leo Woodhead |
| Executive Producer | Nik Beachman |
| Producer | Nikki Smith |
| Editor | Peter Sciberras |
| Sound Design Company | Liquid Studios |
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