Jane Wardlaw
Account Manager at FCB New Zealand
Auckland, New Zealand
TitleParadise Hill
Agency
Campaign Paradise Hill
Advertiser Family Violence. It’s Not OK
Brand It’s Not OK / HOME Magazine
Date of First Broadcast/Publication 2015 / 8
Business Sector Public Safety, Health & Hygiene
Story Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. 
Media Type Case Study
Length
Market New Zealand
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Production Company Producer
Account Director
Photographer
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Designer
Account Manager
Media Manager
Media Director
Digital Director
Account Director
Advertising Manager

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