Title | Paradise Hill |
Agency | FCB New Zealand |
Campaign | Paradise Hill |
Advertiser | Family Violence. It’s Not OK |
Brand | It’s Not OK / HOME Magazine |
Date of First Broadcast/Publication | 2015 / 8 |
Business Sector | Public Safety, Health & Hygiene |
Story | Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. |
Media Type | Case Study |
Length | |
Market | New Zealand |
Executive Creative Director | James Mok |
Executive Creative Director | Regan Grafton |
Executive Creative Director | Tony Clewett |
Creative Team | Freddie Coltart |
Creative Team | Matt Williams |
Production Company Producer | Amanda Langkilde |
Account Director | Jane Wardlaw |
Photographer | Simon Wilson |
Retoucher | Michael Braid |
Designer | Michael Braid |
Account Manager | Channelle McDonald |
Media Manager | Nicole Earnshaw |
Media Director | Rachel Leyland |
Digital Director | Kate Grigg |
Account Director | Alice Eade |
Advertising Manager | Jeremy Hansen |