| Title | Young Spice |
| Agency | J. Walter Thompson London |
| Campaign | Why Britain Loves Curry |
| Advertiser | AB World Foods |
| Brand | Patak's |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | Food |
| Tagline | Why Britain loves curry |
| Story | During November 2011 Patak’s launched a new TV advertising campaign continuing the story of how it’s the reason ‘Why Britain Loves Curry.’ Created by JWT London, the TV campaign shows the brand’s expertise in selecting and blending the best quality spices for their products. Called ‘Young Spice’, the TV activity is set in the 1960s and again features Patak’s Chairman, Kirit Pathak, as a child. The 60 second TV ad shows Kirit, who is now a little older, playing hide and seek with his younger brother in the family’s spice warehouse. |
| Media Type | Television |
| Production Company | Moxie Pictures LDN |
| Sound | Gary Walker |
| Editor | Quin Williams |
| Account Director | Dan Duffett |
| Account Planner | Harvey Cossell |
| Agency Producer | Anna Howard |
| Copywriter | Jason Berry |
| Art Director | Russell Ramsey |
| Creative Director | Jason Berry |
| Executive Creative Director | Russell Ramsey |
| Director | James Griffiths |
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