Jason Coward has worked in the communications business for almost 20 years on both the client and agency side. His senior agency roles have included time at multinationals Bates Dorland and TBWA, as well as time at creative hotshop Simons Palmer. He was Managing Director of London based WCRS for three years with responsibility for an exec team of eight and a staff of 180. As a client, Jason launched the SKY brand in Italy working as Marketing Director, reporting into the Chief Exec, and was subsequently retained by News Corp?s SKY Italia as a marketing consultant.
Jason?s key agency experience includes heading up accounts as diverse as Orange, Vodafone, Halifax Building Society, Safeway, The Sun, Sega, BSkyB and First Direct.
His automotive experience includes running Nissan UK and Europe for TBWA, working with BMW and MINI at WCRS and a strategic consultancy project for FIAT Auto in Turin, supporting the brand and business case for the recent FIAT 500 re-launch.