Jason McKean
Group Creative Director at McCann New York
Chicago, United States
TitleMotherbird
Agency
Campaign Mother Bird
Advertiser Hallmark
Brand Hallmark
Date of First Broadcast/Publication 2012 / 1
Business Sector Drugstores, Specialty Stores
Story Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling. 
Media Type Television
Market United States
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