| Title | Samsung SGH 600. The latest evolution |
| Agency | FCB Paris |
| Campaign | Samsung |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 1999 / 5 |
| Product | Mobile Phone |
| Business Sector | Mobile Telephones & tablets |
| Tagline | SAmsung SGH 600. The ultimate evolution |
| Story | There is a bee and the mobile phone. under the bee we can see the letters featuring the sound of the animal "Bzz" and under the mobile phone it is written "vibration mode". |
| Media Type | Magazine |
| Market | France |
| Creative Director | Didier Stora |
| Copywriter | Didier Stora |
| Art Director | Hélène Huteau |
| Photographer | Jean-François Aloïsi |
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