| Title | March Fashion |
| Title (original language) | Mode Mars |
| Agency |
Nouvel Eldorado
|
| Campaign |
March Fashion
|
| Advertiser |
Printemps
|
| Brand |
Printemps
|
| Posted | March 2003 |
| Product |
March Fashion
|
| Product (original language) | Mode Mars
|
| Business Sector | Department Stores, Supermarkets
|
| Tagline | Printemps. Invent Yourself |
| Tagline (original language) | Printemps.Inventez-vous |
| Story | A young woman leaning her leg on a lamp post, does the splits in order to tie her shoelaces. She dangles her small dog who is on a lead up in the air. |
| Story (original language) | Une jeune femme remet en place son lacet de chaussures en s'appuyant contre un lampadaire, dans un grand écart spectaculaire. Par mégarde, le petit chien qu'elle tient en laisse s'en trouve soulevé un court instant. |
| Problem | Communicate the new fashion trend at Printemps : Street Couture Fashion : very sophisticated look inspired from sports wear |
| Problem (original language) | Illustrer la nouvelle thématique de la tendance mode du Printemps à savoir la Mode Sport Chic |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Antoine Choque
|
| Art Director |
Carole Letellier
|
| Photographer |
Jean-François Campos
|
| Account Director |
Nathalie Delaeter
|
| Advertising Manager |
Virginie Choné
|
