| Title | Scratch |
| Title (original language) | Scratch (Anglais) |
| Agency | DDB Paris |
| Campaign | Scratch |
| Advertiser | Rossignol |
| Brand | Rossignol Scratch |
| Date of First Broadcast/Publication | 2003 / 11 |
| Product | Free style ski |
| Product (original language) | Ski free style |
| Business Sector | Leisure & Sport Equipment |
| Philosophy | The purpose is to provoke a disruption both in the speech and the form so that to make outdated the classical antagonism between ski and snowboard. The speech : Scratch was born from the union between ski and snowboard. The form : a crazy world which looks like nothing existing, mixing illustrations, photographies and absurdities. |
| Philosophy (original language) | Dès lors sur le sujet Scratch, il sagit de provoquer la rupture dans le discours et dans la forme pour rendre caduque le classique antagonisme ski - snowboard. Dans le discours : Scratch. Né de lunion du ski et du snowboard. Dans la forme : un univers loufoque qui ne ressemble à rien de connu, mixant illustrations, photographies et absurdités. |
| Problem | The product is halfway between snowboard and ski, as far as the conception and the target are concerned. In terms of perception, you have either ski brands, either snowboard brands. |
| Problem (original language) | Le produit est à la croisée du snowboard et du ski, tant en termes de conception (bi-spatules, lignes de cotes, chants inclinés), quen termes de cible (des jeunes, snowboarders dans lâme). En perception, il y a aujourdhui soit des marques de ski, soit des marques de snowboard. Rossignol modifie la donne en imposant un nouveau concept qui dépasse le clivage traditionnel. |
| Media Type | Television |
| Length | |
| Market | France |
| Advertising Manager | Eric Leboucher |
| Advertising Manager | David Bouvier |
| Account Manager | Vincent Leorat |
| Account Manager | Etienne Bourdeau |
| Creative Director | Sylvain Thirache |
| Creative Director | Alexander Kalchev |
| Art Director | Jean Yves Lemoigne |
| Copywriter | Nicolas Jacques |
| Copywriter | Jérôme Langlade |
| Art Buyer | Yetty Buisseret |
| Illustrator | Jean Lecointre |
| Agency Producer | Agathe Michaux-Terrier |
| Production Company | Wanda Paris |
| Director | Metronomics |