Title | Melody Gardot |
Agency |
Publicis Conseil
|
Campaign |
Renault quality that you can hear
|
Advertiser |
Renault
|
Brand |
Renault
|
Date of First Broadcast/Publication |
2011 / 2
|
Product |
PMU
|
Business Sector | Cars
|
Tagline | Drive the change |
Story | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
Problem | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
Media Type |
Television
|
Market | Austria, France, Germany, Portugal, Slovenia, Spain |
Production Company |
Intersection
|
Account Director |
David Dechaume
|
Sound Producer |
Boris Marcus
|
Sound Producer |
Laurent Favard
|
Producer |
Amy Appleton
|
Advertising Manager |
Pascal Drai
|
Production Company |
Pierre Marcus
|
Production Company |
Timothé Rosenberg
|
Director |
Chris Palmer
|
Account Director |
Eleonore Mabille
|
Copywriter |
Marc Rosier
|
Art Director |
Jean Marc Tramoni
|