Callegari Olive Oil - "Callegari"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

7681

Brand: Callegari Olive Oil
Country: United States

Advertiser: Callegari

Title	Callegari
Agency	Pereira O'Dell
Campaign	Callegari Olive Oil Brand Identity
Advertiser	Callegari
Brand	Callegari Olive Oil
Date of First Broadcast/Publication	2013 / 6
Business Sector	Edible Oils
Philosophy	Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold in the US. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles.
Problem	BOTTLES The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef. Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil. PEN Additionally, the pen is a promotional item that conveys the elegant presence of Callegari olive oil by allowing chefs to sign their signature dishes and at the same time become brand ambassadors. POSTERS As part of the overall brand program Pereira & O’Dell also designed a series of posters to launch the product in special US luxury retail markets. PLATES: The translucent stacking plates are perfect for cocktail parties. Alone they are a deconstructed mosaic that stacks together to create the Callegari logo in purple, gold and blue.
Result	The bottle’s design sparks a change in consumers' behavior, now bringing the product bottle to the table instead of using olive oil dispensers. Consumers are driven to Callegari as the brand and packaging reflects the high quality and provenience of the olive oil.
Media Type	Packaging, Branding & Design
Length	126 seconds
Chief	PJ Pereira
Executive Creative Director	Jaime Robinson
Brand Design Director	Raimundo Favacho
Brand Design Director	Patricia Ebner
Executive Agency Producer	Jeff Ferro
Print Production Manager	Drew Saucedo
associate producer	Judy Kreiter
Account Director	Lo Braz