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Jeff Goodby is co-founder and co-chairman of Goodby Silverstein & Partners in San Francisco, the company that Adweek magazine recently chose as Agency of the Decade. GSP has also been named Agency of the Year in Advertising Age, Adweek and Creativity magazines several times each, and has also been selected as Digital Agency of the Year in Advertising Age and Business 2.0, and by The One Club. The firm is widely acclaimed for most successfully integrating traditional and digital media arts. Many of GSP’s campaigns—got milk?, the Budweiser Lizards, Hewlett-Packard’s “Invent,” the National Basketball Association’s “I Love This Game” and the E*TRADE chimpanzee, among them—are in the permanent collection of the Museum of Modern Art in New York. The got milk? campaign that Goodby originated has spawned hundreds of imitators, which are now listed in several places online. In 2002 Goodby served as the president of the Cannes Advertising Festival and has been head of the prestigious Titanium Jury. He has also chaired judging for the ANDYs and The One Club. In 2010 Adweek named him, along with Rich Silverstein, as Executive of the Decade. The two of them were key players in the 2009 industry documentary Art & Copy.
Goodby grew up in Rhode Island and graduated from Harvard, where he wrote for The Harvard Lampoon. Three years were spent as a political reporter in Boston. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney at Ogilvy & Mather, whom he still thinks of as his mentor. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility. Goodby is also a director, printmaker and illustrator whose work has appeared in TIME and Mother Jones. Two commercials he directed were selected to be among the top 30 advertising films of the 1990s by The One Club of New York. The website based on his “Poemhouse” installation (poemhouse.org) in St. Helena, California, has received thousands of visitors. In 2006 he was inducted into the Advertising Hall of Fame.
Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.Edit
Biscuit Filmworks is a Los Angeles-based commercial production company founded in 2000 by director Noam Murro and managing director Shawn Lacy. The company is known for cultivating some of the industry’s top talent and producing much of its most memorable work.
Orlando Wood partnered with Shawn Lacy and Noam Murro to open Biscuit Filmworks in the UK five years ago. In that time, It’s remained top 10 in Televisual’s ranking of the UK’s top production companies since it’s first full year of trading, Campaign Magazine named it runner-up production company of the year in it’s 2014 and 2015 annual issues, and the London office was runner-up production company of the year at the 2013, 2014 and 2015 Shots Awards.
Biscuit has won over 50 Cannes Lions and has ranked as the second most awarded production company four times, most recently in 2013. The Gunn Report noted that Biscuit was the most awarded production company in the world in 2013. Consistently since inception, Biscuit has been one of the most prolific and award-winning companies in commercial production, with two DGA wins for Noam Murro, a DGA for Andreas Nilsson and many AICP, D&AD, Clio, Cannes and One Show awards for all of the directors on the Biscuit roster.
The company has always been included in Creativity/AdAge Magazine’s top production company list, and director Noam Murro has been named one of Creativity’s Top 50 list of creative professionals.
Directors on the roster include Noam Murro, Christopher Riggert, Aaron Stoller, Aaron Ruell, Clay Weiner, Jeff Low, Andreas Nilsson, Matt Dilmore, Lucie Beecham, Big Red Button and Tony Barry.
For additional information and a view of the latest company projects please visit www.biscuitfilmworks.com
We are a creative company that puts people at the center of everything we do.
Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas.
We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.
Then we rely on contact with real people in the real world to point us in the right direction. We never skip this step.
The result is something so interesting that people actually seek it out and want to spend time with it.