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Awards
  • 2013 CLIO Awards Bronze
  • 2012 CLIO Awards Bronze
  • 2010 Art Directors Annual Awards Gold
  • 2009 The One Show Green Pencil (2)
  • 2009 New York Festivals - Innovative Advertising Awards Gold World Medal (2)
  • 2009 The One Show Gold (2)
  • 2009 CLIO Awards Bronze
  • 2009 CLIO Awards Silver
  • 2009 Art Directors Annual Awards Gold
  • 2009 CLIO Awards Gold
  • 2009 Cannes Lions International Festival of Creativity Bronze Lion (2)
  • 2008 IAA Responsibility Award Gold
  • 2007 International Food and Beverage Creative Excellence Awards - FAB Awards FAB
  • 2007 London International Awards - LIA Gold
  • 2007 ACT Responsible Tributes 1st New York Dove
  • 2007 ACT Responsible Tributes 3rd New York Dove
  • 2007 ACT Responsible Tributes 1st Paris Dove
  • 2007 International Food and Beverage Creative Excellence Awards - FAB Awards FABulous
  • 2006 The One Show Bronze
  • 2006 Cannes Lions International Festival of Creativity Silver Lion Campaign (2)
  • 2005 Art Directors Annual Awards Silver (4)
  • 2005 CLIO Awards Bronze (3)
  • 2005 CLIO Awards Silver
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion Campaign (2)
  • 2005 CLIO Awards Gold
  • 2005 International ANDY Awards Silver
  • 2004 International ANDY Awards Silver (2)
  • 2004 Cannes Lions International Festival of Creativity Shortlist
  • 2003 CLIO Awards Gold
  • 2003 AICP Winner
  • 2003 International ANDY Awards Distinction
  • 2003 Cannes Lions International Festival of Creativity Gold Lion (2)
  • 2003 AdForum Creative Hits Bronze
  • 2003 International Automotive Advertising Awards (IAAA) Silver
  • 2003 Cannes Lions International Festival of Creativity Shortlist
  • 2003 CLIO Awards Bronze
  • 2003 The One Show Bronze
  • 2002 International Automotive Advertising Awards (IAAA) Silver (6)
  • 2002 International Automotive Advertising Awards (IAAA) Gold
  • 2001 International ANDY Awards ANDY (10)
  • 2001 CLIO Awards Shortlist
  • 2001 CLIO Awards Gold
  • 2001 CLIO Awards Silver
  • 2001 The One Show Bronze (3)
  • 2001 International ANDY Awards Distinction (3)
  • 2001 Cannes Lions International Festival of Creativity Shortlist
  • 2001 Cannes Lions International Festival of Creativity Bronze Lion
  • 2000 American Advertising Awards, ADDY ADDY (5)
  • 2000 Cannes Lions International Festival of Creativity Bronze Lion
  • 2000 CLIO Awards Bronze
  • 2000 Cannes Lions International Festival of Creativity Silver Lion Campaign (3)
  • 2000 London International Awards - LIA Finalist (2)
  • 2000 London International Awards - LIA Winner (2)
  • 2000 Cannes Lions International Festival of Creativity Gold Lion
  • 53 Art Directors Annual Awards Gold Cube
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Jeff Goodby

Co-Chairman/Partner at Goodby Silverstein & Partners
United States

Summary

Jeff Goodby is co-founder and co-chairman of Goodby Silverstein & Partners in San Francisco, the company that Adweek magazine recently chose as Agency of the Decade. GSP has also been named Agency of the Year in Advertising Age, Adweek and Creativity magazines several times each, and has also been selected as Digital Agency of the Year in Advertising Age and Business 2.0, and by The One Club. The firm is widely acclaimed for most successfully integrating traditional and digital media arts. Many of GSP’s campaigns—got milk?, the Budweiser Lizards, Hewlett-Packard’s “Invent,” the National Basketball Association’s “I Love This Game” and the E*TRADE chimpanzee, among them—are in the permanent collection of the Museum of Modern Art in New York. The got milk? campaign that Goodby originated has spawned hundreds of imitators, which are now listed in several places online. In 2002 Goodby served as the president of the Cannes Advertising Festival and has been head of the prestigious Titanium Jury. He has also chaired judging for the ANDYs and The One Club. In 2010 Adweek named him, along with Rich Silverstein, as Executive of the Decade. The two of them were key players in the 2009 industry documentary Art & Copy.

Goodby grew up in Rhode Island and graduated from Harvard, where he wrote for The Harvard Lampoon. Three years were spent as a political reporter in Boston. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney at Ogilvy & Mather, whom he still thinks of as his mentor. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility. Goodby is also a director, printmaker and illustrator whose work has appeared in TIME and Mother Jones. Two commercials he directed were selected to be among the top 30 advertising films of the 1990s by The One Club of New York. The website based on his “Poemhouse” installation (poemhouse.org) in St. Helena, California, has received thousands of visitors. In 2006 he was inducted into the Advertising Hall of Fame.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about. 

Experience

Co-Chairman/Partner


San Francisco, United States

Goodby Silverstein & Partners is a full-service advertising agency based in San Francisco with an office in New York City.

We make stuff people care about. It’s what we’ve tried to do for 30 years, and it still motivates us today.

It used to be that the “stuff” we made was ads—TV commercials or outdoor boards or digital banners. Of course, the list is a lot longer today. Now it’s about creating the right thing. The unexpected thing. The thing that will grab attention, turn on a little light in a person’s head and change behavior.

To appeal to an individual, we try to see the world through his or her eyes and look beyond budget size or media thinking.

Doing so leads us to solutions that treat people with respect, that give them credit for a sense of humor and perspective, that never talk down to them and that work like crazy.

We believe that getting to good, effective work can and should be fun. That’s why we have an open, collaborative way of working with our clients and with each other.

It’s also why we hire people from so many nontraditional places. People who come from a variety of backgrounds and bring a diverse set of perspectives. Because your customers care about more than just advertising; we do too. 

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