| Title | The countdown |
| Title (original language) | Le compte à rebours |
| Campaign | The countdown |
| Advertiser | Ministère de la santé & de la protection sociale / INPES |
| Brand | INPES |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Drinking too much alcohol every day, you put your life in danger |
| Tagline (original language) | Boire un peu trop tous les jours, c'est mettre sa vie en danger. |
| Media Type | Television |
| Creative Director | Jérôme Galinha |
| Art Director | Nicolas Harlamoff |
| Copywriter | Alain Picard |
| Realisator | Jennifer Delvoldere |
| Agency Producer | Virginie Meldener |
| Agency Producer | Marie-Valentine Girbal |
| Agency Producer | Benoit Niaudet |
| Production Company | Irene |
| Agency Manager | Camille Cros |
| Agency Manager | Marc Saint-Ouen |
More Work
SEE ALLThe Baguette (French)
- BRAND:
- ICM
- AGENCY:
- Publicis Conseil
The Baguette
- BRAND:
- ICM
- AGENCY:
- Publicis Conseil