| Title | The optimists |
| Agency | TRY/Apt |
| Campaign | The optimists |
| Advertiser | Norsk Tipping |
| Brand | Norsk Tipping |
| Date of First Broadcast/Publication | 2014 / 3 |
| Product | Norwegian State Lottery |
| Business Sector | Lottery & Gambling |
| Tagline | There are a lot of pessimists. But also many optimists. |
| Story | We see a lot of typical pessimists. The VO concludes that it is a lot of pessimists in Norway. But also some optimists. Then we see a lot of winners (optimists). |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Øystein Halvorsen |
| Art Director | Karin Lund |
| Director | Andreas J. Riiser |
| Producer | Ola Narum Berg |
| Production Company | Bacon |
| Director of Photography (DOP) | Ari Wiley |
| Editor | Jens Christian Fodstad |
| Music | Jesper Gadeberg |