| Title | Blowing in the Wind |
| Agency | Åkestam Holst /NoA |
| Campaign | Blowing in the Wind |
| Advertiser | Apotek Hjärtat |
| Brand | Apotek Hjärtat |
| Date of First Broadcast/Publication | 2014 / 3 |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | A schampoo truly bringing hair to life |
| Story | Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life. |
| Media Type | Digital Billboard/Poster |
| Length | |
| Market | Sweden |
| Creative Director | Andreas Ullenius |
| Copywriter | Mariette Glodeck |
| Art Director | Lars Bæcklund |
| Account Director | Sara Clewemar |
| Account Manager | Jennie Strinnhed |
| Graphic Designer | Lotta Person |
| Graphic Designer | Jens Sjobergh |
| MOTION DESIGN | Nisse Axman |
| Digital Producer | Sofia Swedenborg |
| Other | Anne-Lie Karl |
| Photographer | Elisabeth Frang |
| Production Company | STOPP/STLHM |
| Advertiser's Supervisor | Fredrik Kullberg |
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