adidas - "adidas Sport Style Y-3"

Neue Digitale Frankfurt am Main, Germany

Awards

7438

Brand: adidas
Country: Germany

Advertiser: adidas-Salomon

Title	adidas Sport Style Y-3
Agency	Neue Digitale
Campaign	adidas Sport Style Y-3
Advertiser	adidas-Salomon
Brand	adidas
Posted	April 2005
Business Sector	Sportswear
Story	BRIEFING GOAL Raise the profile and increase sales for the Y-3 brand - positioning it as am innovative fashion label. IMPLEMENTATION The first Prêt-à-Porter fashion show on the Internet: implementing the walking model idea, something never before seen on the Internet, necessitated the creation of a video shooting concept and a day-long video shoot with models and stylists. Post-production was a similarly challenging aspect of the project. The highly technical aspect of the website is complimented by the clear, understated design, the user-friendly navigation, and the bold product display. Styles are linked with their respective footwear and accessories to capitalise on cross-selling potential. Brand background information is conveyed credibly in the form of insider interviews with Adidas VIPs and Yamamoto himself. The store finder and press centre offer additional added value.
Media Type	Web Site
Market	Germany
Creative Director	Olaf Czeschner
Programmer	Jens Steffen
Design Company	Neue Digitale
Copywriter	Katharina Schlungs
Art Director	Joerg Waldschuetz
Account Supervisor	Kai Greib
Interactive Designer	Joerg Waldschuetz
Interactive Designer	Andre Bourguignon
Interactive Designer	Stefan Schuster
Interactive Designer	Peter Kirsch
Interactive Designer	Antje Thomsen
Sound Design Company	Christoph Riebling
Sound Design Company	Jens Steffen
Photographer	Marc Trautmann
Photographer	Daniel Woeller