| Title | Playing Cards |
| Agency | Y&R Not Just Film |
| Campaign | Playing Cards |
| Advertiser | United Pan-Europe Communications |
| Brand | UPC |
| Posted | December 2000 |
| Product | Telecommunications |
| Business Sector | Telecommunications Services |
| Story | The camera zooms in to a poker game, two old men and two old women are playing. Both the women have very strange expressions and by winking and showing their false teeth they communicate which cards to play. It works because in the end, the women win the game, one of them laughing out old. |
| Problem | UPC is a company that provides a wide range of different ways for telecommunication: cable TV and interactive TV, internet, video on demand, telephone service. So whatever way anybody has to communicate with the world, UPC provides the tools. The ony thing the consumer has to do is-make a choice! And communicate in his very personal way. |
| Media Type | Television |
| Length | |
| Creative Director | Bas Coolwijk |
| Copywriter | Niels Westra |
| Art Director | Jakko Achterberg |
| Production Company | Hazazah |
| Director | Jeroen Mol |
| Agency Producer | Joost Kroon |
| Production Company Producer | Jeroen van de Idsert |