Jeroen van Zwam
Typography at Publicis Amsterdam
Amstelveen, Netherlands
TitleSupersoaker
Agency
Campaign Friends Forever - Amstel
Advertiser Heineken
Brand Amstel
PostedJanuary 2003
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline Friends Forever
Story A toy shop. A shop assistant is daydreaming while she's doing her nails. A big "supersoaker" watergun is put in front of her. Still not paying attention at all the counter girl scratches off the price tag, asking: "is it a present?". Then we see one of our three Amstel friend looking completely flabbergasted. He is soaking swet.
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Production Company
Director
Agency Producer

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