| Title | Dutch Heart Foundation: QR Bystanders |
| Agency |
Publicis Communication
|
| Campaign |
Dutch Heart Foundation: QR Bystanders
|
| Advertiser |
Hartstichting
|
| Brand |
Cardiac Arrest
|
| Date of First Broadcast/Publication |
2012 / 12
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Tagline | Know what to do when cardiac arrest strikes. |
| Philosophy | When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app. |
| Media Type |
Print
|
| Creative Director |
Marcel Hartog
|
| Creative Director |
Jeroen van Zwam
|
| Art Director |
Marco Sluijter
|
| Copywriter |
Jeroen De Korte
|
| Photographer |
Arno Bosma
|
| Post Production |
Jim van Motman
|
| Post Production |
Magic Group
|
