| Title | Ram |
| Title (original language) | Bélier |
| Agency | BETC Paris |
| Campaign | Torture Tests |
| Advertiser | Cuir Center |
| Brand | Cuir Center |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Home Furniture |
| Tagline (original language) | Nous savons faire des canapés, vous saurez les aimer |
| Story | Un bélier vérifie la résistance aux chocs d’un canapé prêt à subir les assauts répétés d’un jeune garçon plein d’énergie. |
| Media Type | Television |
| Sound Production | Capitaine Plouf |
| Director | Jérôme Langlade |
| Production Company | Quad Productions |
| Agency Producer | lisa budin-duée |
| Traffic Director | Fabienne Marque |
| Strategic Planner | Etienne de Laharpe |
| Copywriter | Alexandre Toso |
| Art Director | Elfie Pariente |
| Creative Director | Sophie Anduze |
| Executive Creative Director | Stéphane Xiberras |
| Account Manager | Eric Guillod |
| Account Manager | Laurence Ribotta |
| Account Manager | Bernard Buono |
| Advertising Manager | Marie-Laure de Panafieu |
| Advertising Manager | Hervé Huttmann |
| Advertising Manager | Eric Amourdedieu |
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