Jerry Boyle
Agency Producer at Saatchi & Saatchi NY
New York, United States
TitleQuiz
Agency
Campaign The One and Only Cheerios
Advertiser General Mills
Brand Cheerios
PostedDecember 1999
Product Cheerios
Business Sector Breakfast Cereals
Tagline The 1 and only Cheerios
Story A mother lovingly quizzes her son in his state capitals to help prepare him for a big test. And, because studies have shown that a healthy breakfast can help kids do better in school, Mom also helps him prepare by giving him Cheerios. Little does she know that the quizzing and Cheerios have also helped prepare her 2 ½ year old daughter who readily reveals the correct answer when Dad asks a "tough one"!
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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