Title | Quiz |
Agency | Saatchi & Saatchi NY |
Campaign | The One and Only Cheerios |
Advertiser | General Mills |
Brand | Cheerios |
Posted | December 1999 |
Product | Cheerios |
Business Sector | Breakfast Cereals |
Tagline | The 1 and only Cheerios |
Story | A mother lovingly quizzes her son in his state capitals to help prepare him for a big test. And, because studies have shown that a healthy breakfast can help kids do better in school, Mom also helps him prepare by giving him Cheerios. Little does she know that the quizzing and Cheerios have also helped prepare her 2 ½ year old daughter who readily reveals the correct answer when Dad asks a "tough one"! |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Fredrik Odding |
Copywriter | Gary Weintraub |
Art Director | Brennan Daily |
Agency Producer | Jerry Boyle |
Director | Stan Schofield |
Production Company | Schofield Films |