Title | Mugs |
Agency | Roose & Partners |
Campaign | Mugs |
Advertiser | Nestlé Rowntree |
Brand | Pretzel Flipz |
Posted | March 2000 |
Product | Nestlé Rowntree |
Business Sector | Food |
Tagline | Youll Like Them But You Wont Know Why |
Story | PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll like them but you wont know why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Nick Fordham |
Copywriter | Neil Chappell |
Art Director | Phil Gooch |
Agency Producer | Jessica Ferguson |
Director | Mitchell Walker |
Director of Photography (DOP) | Benedict Campbell |
Actor / Celebrity | Kyra Williams |
Music | Clarence Henry |
Production Company | Macleond & Partners |