| Title | Signs |
| Agency | Roose & Partners |
| Campaign | Signs |
| Advertiser | SCA Group |
| Brand | Bodyform |
| Posted | March 2000 |
| Product | Sanitary Protection |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | Bodyform-ed For You |
| Story | Whoooooooa
BODYFORM In one of the most difficult to advertise product categories, massively outspent by P&G, one brand not only survived but actually increased its market share. Bodyform advertising consistently talked to women with a relaxed, confident tone of voice. And with the help of that music, the brand achieved the same levels of awareness as the competition with three times less media spend. Bodyform is now well established as a strong no. 2 brand in the sanpro market. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Intro |
| Creative Director | Nick Fordham |
| Copywriter | Karen Duffin |
| Art Director | Richard Ward |
| Agency Producer | Jessica Ferguson |
| Director | Julian Gibbs |
| Actor / Celebrity | Lisa I?Anson |
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