| Title | Winning the Playground |
| Agency | Y&R New York |
| Campaign | First Day Look |
| Advertiser | JCP Media L.P. |
| Brand | JCP |
| Posted | August 2013 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | come back to see us |
| Media Type | Television |
| Length | |
| Market | United States |
| More Information | firstdaylook.com |
| Chief Creative Officer | Jim Elliott |
| Creative Director | Judy Robinson |
| Creative Director | Aaron Frisch |
| Art Director | Aaron Frisch |
| Creative Director | Arun Nemali |
| Copywriter | Arun Nemali |
| Agency Producer | Betsy Schoenfeld |
| Executive Agency Producer | Jill Meschino |
| Account Director | Ann Carey |
| Account Supervisor | Kristen Bogusz |
| Account Executive | Arantza Urruchua |
| Agency | VML |
| Production Company | Harvest |
| Director | Baker Smith |
| Editing Company | PS260 |
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