| Title | Reading Lamps |
| Agency | Arnold |
| Campaign | At Home with Ra |
| Advertiser | Solar City |
| Brand | Solar City |
| Posted | August 2015 |
| Business Sector | Others |
| Story | SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. |
| Media Type | Television |
| Length | |
| Director | Conor Byrne |
| Chief Creative Officer | Jim Elliott |
| Executive Creative Director | Pete Johnson |
| Chief Creative Officer | Wade Devers |
| Group Creative Director | Sean McBride |
| Art Director | Nate Donabed |
| Copywriter | Josh Kahn |
| Agency Producer | Sean Vernaglia |
| Assistant Agency Producer | Hillary O'Rourke |
| Executive Producer | Kevin Byrne |
| Line Producer | Tyler Byrne |
| Cinematography | Scott Henriksen |
| Editor | Aaron Langley |
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