| Title | Roman Numerals |
| Agency | Y&R New York |
| Campaign | NFL Playoffs |
| Advertiser | National Football League NFL |
| Brand | NFL |
| Posted | January 2003 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | This is what it's all about. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Jim Ferguson |
| Art Director | David Skinner |
| Copywriter | Darren Wright |
| Creative Director | David Skinner |
| Creative Director | Darren Wright |
| Creative Director | Taras Wayner |
| Executive Producer | Charles Capuano |
| Production Company | NFL Films |
| Director | Lara Shapiro |
| Director of Photography (DOP) | Scott Henderson |
| Editor | Charlie Askew |
| Editing Company | NFL Films |
| Actor / Celebrity | Don Cheadle |
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