Jim Hilson
Creative Director at AMV BBDO
London, United Kingdom
TitleWe Start With You
Agency
Campaign We Start With You
Advertiser PC World Currys Megastores
Brand Currys PC World
Date of First Broadcast/Publication 2014 / 10
Business Sector Drugstores, Specialty Stores
Tagline We start with you
Philosophy The idea behind the powerful new creative, ‘We Start With You’, is centred firmly on the customer - what technology they are looking for and what fits in with their lifestyle. Pivoting around the real conversations Currys PC World’s store colleagues have with customers every day, as well as the total convenience of its multi-channel set-up, the creative strikingly yet simply illustrates how store colleagues listen to their customers, simplify their choices from a huge array of the latest, greatest technology and, ultimately, help them find the products they need. 
Media Type Television
Length
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