João Roque
Art Director at FCB Lisbon
Lisboa, Portugal
TitleBrazil
Agency
Campaign Flags - Grande Reportagem
Advertiser Grande Reportagem Magazine
Brand Grande Reportagem Magazine
PostedJanuary 2005
Product Weekly Magazine
Business Sector Newspapers, Magazines, Books
Tagline Meet The World
Story We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countries flags. So we cross the data from social and resource problems with the proporcion of colours in each flag.

That was how the campaign got together and both the agency and the client are very satisfied.
Philosophy We first came with the concept: Meet The World.

After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag.

That was how the campaign got together and both the agency and the client are very satisfied.
Problem Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters.

We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it.
Media Type Magazine
Market Portugal
Copywriter
Art Director
Creative Director
Creative Director
Account Supervisor

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