| Title | New Beginnings |
| Agency | DDB New York |
| Campaign | New Beginnings |
| Advertiser | New York City Ballet, Inc. |
| Brand | New York City Ballet |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Cinemas & Theatres |
| Story | On Thursday, September 12, 2013, one day after the 12th anniversary of 9/11, the New York City Ballet, in collaboration with DDB New York, released “New Beginnings.”This short film captures an extraordinary and moving performance at sunrise on the 57th floor terrace of Four World Trade Center in lower Manhattan, and was created as both a testament to the resilience of the human spirit and a tribute to the future of the city that New York City Ballet calls home. |
| Media Type | Web Film |
| Length | |
| More Information | http://www.nycballet.com |
| Chief Creative Officer | Matt Eastwood |
| Executive Creative Director | Menno Kluin |
| Group Creative Director | Andrew McKechnie |
| Art Director | Joao Unzer |
| Copywriter | Rodrigo De Castro |
| Management Supervisor | Lauren Neuman |
| Account Executive | Cindy Nguyen |
| Head of Broadcast | Ed Zazzera |
| Executive Producer | Teri Altman |
| Producer | Nina Horowitz |
| Producer | Zamile Vilakazi |
| Teaser Editor | Alec Helm |
| Head of Design | Juan Carlos Pagan |
| Designer | Brian Gartside |
| Designer | Aaron Stephenson |
| Illustrator | Steven Wilson |