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Joaquín began working for small agencies in 1989 as a junior copywriter.
in 1994, he began working with Ratto/BBDO, first as a senior copywriter and then as creative director. that was the first time the two brothers worked together.
Joaquín was instrumental in the development of many international and regional campaigns including: Pepsi, Nike, Volkswagen, Visa, Clarín (the biggest Argentinean newspaper), BankBoston, Audi, Sancor (the top dairy brand in the country), 7 Up, Bayer, USA Network and FedEx.
he has also worked on campaigns for W/Brazil and for the legendary publication The Economist, with AMV/BBDO London.
before working for VW from la comunidad, Jose and Joaquin had 10 years of Combined experience working as creative and strategic leaders of the VW Argentina account out of BBDO.