Xbox 360 - "An Open Door"

twofifteenmccann

twofifteenmccann San Francisco, United States

4171

Brand: Xbox 360
Country: United States

Advertiser: Microsoft

Title	An Open Door
Agency	twofifteenmccann
Campaign	An Open Door
Advertiser	Microsoft
Brand	Xbox 360
Posted	November 2009
Product	Forza Motorsport 3
Business Sector	Video Games/Consoles
Tagline	Where Dreams Are Driven
Story	This...is an invitation. A summons. A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids. Its a siren song that calls us headfirst into the world of all things motorsport, and it must be answered. Because whether youre a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion. In broadcast, we show a variety of live action, open-doored cars in a variety of environments that will seduce anyone who has ever had their imagination captured by a car. At the end of the spot we see this seduction completed by someone getting into a car within Forza game footage, thereby seizing an opportunity to live out dreams that might have otherwise been impossible to realize in the real world. To make sure that no matter what someones passion for motorsport is, they know there is a place for it within Forza Motorsport 3. Which is what An Open Door is all about.
Media Type	Television
Length	60 seconds
Market	Mexico, Canada, United States, Japan, France, Germany, United Kingdom, Italy, Spain, Australia
Production Company	Anonymous Content
Executive Creative Director	Scott Duchon
Executive Creative Director	John Patroulis
Art Director	Rey Andrade
Copywriter	Joe Rose
Executive Agency Producer	Hannah Murray
Director	Malcolm Venville
Editing Company	Rock Paper Scissors
Sound Design Company	Robot Repair
Music Company / Composer	Robot Repair