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  • 2005 International Automotive Advertising Awards (IAAA) Silver (2)
  • 2005 International Automotive Advertising Awards (IAAA) Bronze
  • 2003 Cannes Lions International Festival of Creativity Shortlist (2)
  • 2003 International ANDY Awards Distinction (5)
  • 2000 Cannes Lions International Festival of Creativity Gold Lion Campaign (5)
  • 2000 CLIO Awards Silver (2)
  • 2000 American Advertising Awards, ADDY ADDY (2)

Joe Shands

Creative Director

Pepsi - "Refresh Anthem" - TBWA\Chiat\Day Los Angeles

Title "Refresh Anthem"
Agency TBWA\Chiat\Day Los Angeles
Special Effects / VFX Methodstudios
Interactive Production Company Methodstudios
Campaign Refresh - Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
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Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length60 seconds
Production Company M...on J...el (...) Subscribers Only
Editing Company R..k P...r Subscribers Only
Sound Design Company Play Studios, Inc.
Performer Subscribers Only
Executive Creative Director ..b Subscribers Only
Creative Director Mr. Brett Craig
Creative Director ..e S...ds Subscribers Only
Creative Director A..x Subscribers Only
Art Director Mr. Bill Hornstein
Chief Creative Officer ..e C..w Subscribers Only
Copywriter B...t C...g Subscribers Only
Copywriter Mr. Anthony DeCarolis
Copywriter E..k Fa.....opf Subscribers Only
Director D...e Subscribers Only
Director of Photography Mr. Chris Soos
Producer S...t Subscribers Only
Producer H..l Subscribers Only
Producer Mr. Mike Goble
Executive Producer H...n Subscribers Only
Executive Producer S..a Subscribers Only
Executive Producer Mr. Jeff Scruton
Executive Producer C...l Subscribers Only
Agency Producer ..b S...n Subscribers Only
Agency Producer Ms. Mila Davis
Agency Executive Producer .e Subscribers Only
Editor K..k Subscribers Only
Editor Mr. David Brodie
Editor R..n Subscribers Only
Audio Engineer J..n B...n Subscribers Only
Performer Mr. Bob Dylan
Global Director of Media Arts ..e C..w Subscribers Only
Director of Broadcast R....rd O....ll Subscribers Only
Research Ms. Susan Nickerson
VFX Set Supervisor ..l B...n Subscribers Only
CG Supervisor A..y B..d Subscribers Only
Lead Compositor Mr. Jake Montgomery