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Awards
  • 2005 International Automotive Advertising Awards (IAAA) Bronze
  • 2005 International Automotive Advertising Awards (IAAA) Silver (2)
  • 2003 Cannes Lions International Festival of Creativity Shortlist (2)
  • 2003 International ANDY Awards Distinction (5)
  • 2000 American Advertising Awards, ADDY ADDY (2)
  • 2000 Cannes Lions International Festival of Creativity Gold Lion Campaign (5)
  • 2000 CLIO Awards Silver (2)
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Joe Shands

Creative Director

Pepsi - "Refresh Anthem" - TBWA\Chiat\Day Los Angeles

Title "Refresh Anthem"
Agency TBWA\Chiat\Day Los Angeles
Special Effects / VFX Methodstudios
Sound Design Company Play Studios
Interactive Production Company Methodstudios
Campaign Refresh - Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Media Type Television
Length60 seconds
Production Company M...on J...el Z...er (...) Subscribers Only
Editing Company R..k P...r Sc....rs Subscribers Only
Performer will.i.am
Executive Creative Director ..b Sc....tz Subscribers Only
Creative Director B...t C...g Subscribers Only
Creative Director Mr. Joe Shands
Creative Director A..x F...ch Subscribers Only
Art Director B..l Ho.....in Subscribers Only
Chief Creative Officer Mr. Lee Clow
Copywriter B...t C...g Subscribers Only
Copywriter A....ny De.....is Subscribers Only
Copywriter Mr. Erik Fahrenkopf
Director D...e A...la Subscribers Only
Director of Photography C...s S..s Subscribers Only
Producer Mr. Scott Boyajan
Producer N....ie H..l Subscribers Only
Producer M..e G...e Subscribers Only
Executive Producer Ms. Helen Hughes
Executive Producer S..a H....an Subscribers Only
Executive Producer J..f S....on Subscribers Only
Executive Producer Ms. Carol Weaver
Agency Producer ..b S...n Subscribers Only
Agency Producer M..a D...s Subscribers Only
Agency Executive Producer Mr. Anh-Thu Le
Editor K..k B...er Subscribers Only
Editor D...d B...ie Subscribers Only
Editor Mr. Ryan Seegers
Audio Engineer J..n B...n Subscribers Only
Performer ..b D...n Subscribers Only
Global Director of Media Arts Mr. Lee Clow
Director of Broadcast R....rd O....ll Subscribers Only
Research S...n Ni.....on Subscribers Only
VFX Set Supervisor Gil Baron
CG Supervisor A..y B..d Subscribers Only
Lead Compositor J..e Mo.....ery Subscribers Only