| Title | B-Excursions |
| Agency | Grey |
| Campaign | B-Excursions |
| Advertiser | SNCB/NMBS |
| Brand | SNCB |
| Posted | December 1999 |
| Product | Excursions |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | You're already there the moment you board the train. |
| Story | B-Excursions, a Belgian Railways' product, is an all-in ticket for families, including train ticket and entrance to different excursions in Belgium, such as Waterworld at Sea Bruges. The commercial shows a group of people as though they were in an aquarium, looking at Jacques Cousteau's undersea world. At the end, we see that they have just got onto the train. The pay off. |
| Media Type | Television |
| Length | |
| Creative Director | Giedo Deldime |
| Copywriter | Giedo Deldime |
| Art Director | Loïc Vertommen |
| Agency Producer | Bernard Cornut |
| Director | Joe Vanhoutteghem |
| Production Company | Pix & Motion |
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