Johan Holmström
Copywriter at Knucklehead
London, United Kingdom
TitleNo Way Neards
Agency
Campaign No Way Neards
Advertiser Swedish Environmental Protection Agency
Brand Swedish Environmental Protection Agency
PostedDecember 1999
Product Public Interest
Business Sector Environmental & Animal Issues
Story Batteries are not mean, just misunderstood. They don't want to pollute. All they want is to come home to their battery box after work. The problem is that they can't make it on their own. Human help is needed. The batteries have human personalities as act like you and me. They are not like classic comic characters with sweet language and music. Young people in the bodies of batteries is a better description.
Media Type Television
Length
Market Sweden
Copywriter
Art Director
Director of Photography (DOP)
Production Company

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