Johan Holmström
Copywriter at Knucklehead
London, United Kingdom
TitleServiette dispenser
Agency
Campaign Serviette dispenser
Advertiser McDonald's
Brand McDonald's
PostedJanuary 2008
Product Big n' juicy
Business Sector Fresh Food
Story Create ad for the Big n’ juicy. The biggest burger in the history of McDonald’s in Sweden.
Philosophy Ad shells were turned in to giant serviette dispensers filled with giant serviettes made from original serviette material.
Media Type Billboard
Creative Director
Account manager
Art Director
Creative Director
Art Director
Agency producer
Copywriter

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