Pink Ribbon Magazine - "Together We're Stronger"

Grey Possible

Grey Possible Amsterdam, Netherlands

11762

Title	Together We're Stronger
Agency	Grey Possible
Campaign	10 years - Pink Ribbon Magazine
Advertiser	Pink Ribbon Inc.
Brand	Pink Ribbon Magazine
Date of First Broadcast/Publication	2010 / 10
Business Sector	Newspapers, Magazines, Books
Tagline	Together we're stronger
Story	I have friends, you have nothing. I give love, you give pain. I create, you destroy. Ive been given life, you can only steal it. Were getting stronger, youre only getting weaker. Were millions of women, and you, youre just one disease. Together were stronger than breast cancer. Buy Pink Ribbon Magazine.
Problem	Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine
Media Type	Television & Cinema
Post Production	Ambassadors
Creative Director	Seyoan Vela
Creative Director	Colin Lamberton
Art Director	Phoebe Dawson
Copywriter	Peter van den Heuvel
Account Manager	Catherine Dijkstra
Digital Director	Oscar Asmoarp
Digital Producer	Tim Sadjak
Agency Producer	Ivy Lo Fo Sang
Director	Johan Kramer
Executive Producer	Neil Henry
Executive Producer	Christel Hofstee
Editor	Will Judge
Music	Junkie Xl
Sound	Wave Amsterdam
Director of Photography (DOP)	Wouter Westendorp
Designer	Donia de Graaf