John Davenport
Bryanston, South Africa
TitleLove Story
Agency
Campaign Love Story
Advertiser Virgin Atlantic
Brand Virgin Atlantic
PostedApril 2005
Product Upper Class Suite
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
Philosophy To illustrate the benefit of the Upper Class suite we mocked airlines
who don't provide suites (all of them) instead providing a standard
Business Class seat where someone sits or sleeps next to you. The
thought was that if you wanted to sleep with the person sitting in the
seat next to you, you would have married them.
Problem The problem wasn't so much a problem as an opportunity. The opportunity
to launch the Virgin Upper Class suite, a way of traveling that gives
you total privacy and means that you don't have to sit next to anyone,
or sleep next to them if it's a long flight.
Media Type Television & Cinema
Length
Market South Africa
Soundtrack How Deep is Your Love
Production Company
Editor
Copywriter
Director
Account Executive
Art Director
Agency Producer
Production Company Producer
Creative Director
Music

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