Title | Love Story |
Agency | Network BBDO |
Campaign | Love Story |
Advertiser | Virgin Atlantic |
Brand | Virgin Atlantic |
Posted | April 2005 |
Product | Upper Class Suite |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him. |
Philosophy | To illustrate the benefit of the Upper Class suite we mocked airlines who don't provide suites (all of them) instead providing a standard Business Class seat where someone sits or sleeps next to you. The thought was that if you wanted to sleep with the person sitting in the seat next to you, you would have married them. |
Problem | The problem wasn't so much a problem as an opportunity. The opportunity to launch the Virgin Upper Class suite, a way of traveling that gives you total privacy and means that you don't have to sit next to anyone, or sleep next to them if it's a long flight. |
Media Type | Television & Cinema |
Length | |
Market | South Africa |
Soundtrack | How Deep is Your Love |
Production Company | Velocity Films |
Editor | Ricky Boyd |
Copywriter | John Davenport |
Director | Greg Gray |
Account Executive | Candice Short |
Art Director | Philip ireland |
Agency Producer | Caroline Switala |
Production Company Producer | Helena Woodfine |
Creative Director | Mike Schalit |
Music | Bee Gees |